Factores de Consumo de Alimentos Sostenibles: El Caso de Alimentos Orgánicos
DOI:
https://doi.org/10.47058/joa13.12Palabras clave:
alimentos sostenibles, alimentos orgánicos, salud pública, cuidado del medio ambiente, conciencia ambiental, comportamiento del consumidorResumen
El consumo de alimentos sostenibles y orgánicos es un tema que ha llamado la atención de los investigadores en los últimos años. Esto debido a tendencias de consumo más responsables con el medio ambiente y la salud pública. Por tanto, este estudio se propuso como objetivo identificar los factores teóricos que influyen en el consumo de alimentos sostenibles y orgánicos en la ciudad de Medellín. Para esto, se utilizó el modelo de valores-creencias-normas incluyendo valores de salud, conciencia de salud, creencias sobre alimentación saludable y confianza en los alimentos basado en el modelo de activación normativa. En ese sentido, se encuestaron 124 personas de la ciudad de Medellín. Los resultados se analizaron a partir de un Modelo de Ecuaciones Estructurales. Los hallazgos mostraron que el consumo de alimentos sostenibles se vio afectado de forma positiva principalmente por las normas sociales, seguido de la confianza en alimentos sostenibles. También, se destacó el papel de factores como la adscripción de la responsabilidad, conciencia de las consecuencias y creencias en la alimentación saludable. Finalmente, se encontró una brecha entre la adscripción de la responsabilidad frente a la conciencia de las consecuencias, reflejando sentimientos de impotencia entre las personas. Los hallazgos de este estudio ofrecen valiosas implicaciones prácticas para productores, comercializadores y gobiernos locales, promoviendo políticas y prácticas que fomenten un consumo más consciente y respetuoso con el medio ambiente.
Descargas
Referencias
Afthanorhan, A., Ghazali, P. L. y Rashid, N. (2021). Discriminant Validity: A Comparison of CBSEM and Consistent PLS using Fornell & Larcker and HTMT Approaches. Journal of Physics: Conference Series, 1874(1), 012085. https://doi.org/10.1088/1742-6596/1874/1/012085
Afthanorhan, W. M. (2013). A comparison of partial least square structural equation modeling (PLS-SEM) and covariance based structural equation modeling (CB-SEM) for confirmatory factor analysis. International Journal of Engineering Science and Innovative Technology, 2(5), 198–205.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Annunziata, A. y Vecchio, R. (2016). Organic Farming and Sustainability in Food Choices: An Analysis of Consumer Preference in Southern Italy. Agriculture and Agricultural Science Procedia, 8, 193–200. https://doi.org/10.1016/j.aaspro.2016.02.093
Arroyo, P. E., Liñan, J. y Vera Martínez, J. (2020). Who really values healthy food? British Food Journal, 123(2), 720–738. https://doi.org/10.1108/BFJ-04-2020-0328
Azzurra, A., Massimiliano, A. y Angela, M. (2019). Measuring sustainable food consumption: A case study on organic food. Sustainable Production and Consumption, 17, 95–107. https://doi.org/10.1016/j.spc.2018.09.007
Baudry, J., Pointereau, P., Seconda, L., Vidal, R., Taupier-Letage, B., Langevin, B., Allès, B., Galan, P., Hercberg, S., Amiot, M.-J., Boizot-Szantai, C., Hamza, O., Cravedi, J.-P., Debrauwer, L., Soler, L.-G., Lairon, D. y Kesse-Guyot, E. (2019). Improvement of diet sustainability with increased level of organic food in the diet: findings from the BioNutriNet cohort. The American Journal of Clinical Nutrition, 109(4), 1173–1188. https://doi.org/10.1093/ajcn/nqy361
Baur, I., Stylianou, K. S., Ernstoff, A., Hansmann, R., Jolliet, O. y Binder, C. R. (2022). Drivers and Barriers Toward Healthy and Environmentally Sustainable Eating in Switzerland: Linking Impacts to Intentions and Practices. Frontiers in Sustainable Food Systems, 6, 808521. https://doi.org/10.3389/fsufs.2022.808521
Blanke, J., Billieux, J. y Vögele, C. (2022). Healthy and Sustainable Food Shopping: A Survey of Intentions and Motivations. Frontiers in Nutrition, 9, 742614. https://doi.org/10.3389/fnut.2022.742614
Carrión-Bósquez, N. G., Ortiz-Regalado, O., Naranjo Armijo, F. G., Veas-González, I., Llamo-Burga, M. J. y Guerra-Regalado, W. F. (2024). Influential factors in the consumption of organic products: The case of Ecuadorian and Peruvian millennials. Multidisciplinary Business Review, 17(1), 49–63. https://doi.org/10.35692/07183992.17.1.5
Chekima, B., Oswald, A. I. @, Wafa, S. A. W. S. K. y Chekima, K. (2017). Narrowing the gap: Factors driving organic food consumption. Journal of Cleaner Production, 166, 1438–1447. https://doi.org/10.1016/j.jclepro.2017.08.086
Feil, A. A., da Silva Cyrne, C. C., Wiebusch Sindelar, F. C., Barden, J. E. y Dalmoro, M. (2020). Profiles of sustainable food consumption: Consumer behavior toward organic food in southern region of Brazil. Journal of Cleaner Production, 258. https://doi.org/10.1016/j.jclepro.2020.120690
Filippini, R., De Noni, I., Corsi, S., Spigarolo, R. y Bocchi, S. (2018). Sustainable school food procurement: What factors do affect the introduction and the increase of organic food? Food Policy, 76, 109–119. https://doi.org/10.1016/j.foodpol.2018.03.011
García-Salirrosas, E. E., Millones-Liza, D. Y., Esponda-Pérez, J. A., Acevedo-Duque, Á., Müller-Pérez, J. y Sánchez Díaz, L. C. (2022). Factors Influencing Loyalty to Health Food Brands: An Analysis from the Value Perceived by the Peruvian Consumer. Sustainability, 14(17), 10529. https://doi.org/10.3390/su141710529
Gotthardt, M. y Mezhuyev, V. (2022). Measuring the Success of Recommender Systems: A PLS-SEM Approach. IEEE Access, 10, 30610–30623. https://doi.org/10.1109/ACCESS.2022.3159652
Guzmán Rincón, A., Carrillo Barbosa, R. L., Martín-Caro Álamo, E. y Rodríguez-Cánovas, B. (2021). Sustainable Consumption Behaviour in Colombia: An Exploratory Analysis. Sustainability, 13(2), 802. https://doi.org/10.3390/su13020802
Hair Jr, J., Sarstedt, M., Hopkins, L. y Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM). European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
Hair Jr., J. F., Matthews, L. M., Matthews, R. L. y Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107–123. https://doi.org/10.1504/IJMDA.2017.087624
Hair, J. F., Risher, J. J., Sarstedt, M. y Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Higuchi, A. y Avadi, A. (2015). Organic purchasing factors and consumer classification through their preferences in the metropolitan area of Lima, Peru. Agronomía Colombiana, 33(2), 271–279. https://doi.org/10.15446/agron.colomb.v33n2.50013
Kock, N. (2015). One-Tailed or Two-Tailed P Values in PLS-SEM? International Journal of E-Collaboration, 11(2), 1–7. https://doi.org/10.4018/ijec.2015040101
Koklic, M. K., Golob, U., Podnar, K. y Zabkar, V. (2019). The interplay of past consumption, attitudes and personal norms in organic food buying. Appetite, 137, 27–34. https://doi.org/10.1016/j.appet.2019.02.010
Lacour, C., Seconda, L., Allès, B., Hercberg, S., Langevin, B., Pointereau, P., Lairon, D., Baudry, J. y Kesse-Guyot, E. (2018). Environmental Impacts of Plant-Based Diets: How Does Organic Food Consumption Contribute to Environmental Sustainability? Frontiers in Nutrition, 5. https://doi.org/10.3389/fnut.2018.00008
Lazaroiu, G., Andronie, M., U??, C. y Hurloiu, I. (2019). Trust Management in Organic Agriculture: Sustainable Consumption Behavior, Environmentally Conscious Purchase Intention, and Healthy Food Choices. Frontiers in Public Health, 7. https://doi.org/10.3389/fpubh.2019.00340
Liobikien?, G. y Juknys, R. (2016). The role of values, environmental risk perception, awareness of consequences, and willingness to assume responsibility for environmentally-friendly behaviour: the Lithuanian case. Journal of Cleaner Production, 112, 3413–3422. https://doi.org/10.1016/j.jclepro.2015.10.049
Loera, B., Murphy, B., Fedi, A., Martini, M., Tecco, N. y Dean, M. (2022). Understanding the purchase intentions for organic vegetables across EU: a proposal to extend the TPB model. British Food Journal, 124(12), 4736–4754. https://doi.org/10.1108/BFJ-08-2021-0875
Macdiarmid, J. I., Douglas, F. y Campbell, J. (2016). Eating like there’s no tomorrow: Public awareness of the environmental impact of food and reluctance to eat less meat as part of a sustainable diet. Appetite, 96, 487–493. https://doi.org/10.1016/j.appet.2015.10.011
Marrero, A., Anderson, E., de la Vega, C., Beltran, V., Haneuse, S., Golden, C. y Mattei, J. (2022). An integrated assessment of environmental sustainability and nutrient availability of food consumption patterns in Latin America and the Caribbean. The American Journal of Clinical Nutrition, 116(5), 1265–1277. https://doi.org/10.1093/ajcn/nqac220
Marty, L., Chambaron, S., de Lauzon-Guillain, B. y Nicklaus, S. (2022). The motivational roots of sustainable diets: Analysis of food choice motives associated to health, environmental and socio-cultural aspects of diet sustainability in a sample of French adults. Cleaner and Responsible Consumption, 5, 100059. https://doi.org/10.1016/j.clrc.2022.100059
Molinillo, S., Vidal-Branco, M. y Japutra, A. (2020). Understanding the drivers of organic foods purchasing of millennials: Evidence from Brazil and Spain. Journal of Retailing and Consumer Services, 52, 101926. https://doi.org/10.1016/j.jretconser.2019.101926
Nagy-Pércsi, K. y Fogarassy, C. (2019). Important Influencing and Decision Factors in Organic Food Purchasing in Hungary. Sustainability, 11(21), 6075. https://doi.org/10.3390/su11216075
Pasquariello, R., Bianchi, M., Mari, F. y Caso, D. (2024). Fostering local seasonality: An extended value-belief-norm model to understand sustainable food choices. Food Quality and Preference, 120, 105248. https://doi.org/10.1016/j.foodqual.2024.105248
Purwanto, A. y Sudargini, Y. (2021). Partial Least Squares Structural Squation Modeling (PLS-SEM) Analysis for Social and Management Research: A Literature Review. Journal of Industrial Engineering & Management Research, 2(4), 114–123. https://doi.org/10.7777/jiemar.v2i4.168
Reisch, L., Eberle, U. y Lorek, S. (2013). Sustainable food consumption: an overview of contemporary issues and policies. Sustainability: Science, Practice and Policy, 9(2), 7–25. https://doi.org/10.1080/15487733.2013.11908111
Salmivaara, L., Lombardini, C. y Lankoski, L. (2021). Examining social norms among other motives for sustainable food choice: The promise of descriptive norms. Journal of Cleaner Production, 311, 127508. https://doi.org/10.1016/j.jclepro.2021.127508
Sarstedt, M., Ringle, C. M., Smith, D., Reams, R. y Hair, J. F. (2014). Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers. Journal of Family Business Strategy, 5(1), 105–115. https://doi.org/10.1016/j.jfbs.2014.01.002
Scalco, A., Noventa, S., Sartori, R. y Ceschi, A. (2017). Predicting organic food consumption: A meta-analytic structural equation model based on the theory of planned behavior. Appetite, 112, 235–248. https://doi.org/10.1016/j.appet.2017.02.007
Scalvedi, M. L. y Saba, A. (2018). Exploring local and organic food consumption in a holistic sustainability view. British Food Journal, 120(4), 749–762. https://doi.org/10.1108/BFJ-03-2017-0141
Schwartz, S. H. (1977). Normative Influences on Altruism. Advances in Experimental Social Psychology, 10, 221–279. https://doi.org/10.1016/S0065-2601(08)60358-5
Seyfang, G. (2007). Growing sustainable consumption communities: The case of local organic food networks. International Journal of Sociology and Social Policy, 27(3/4), 120–134. https://doi.org/10.1108/01443330710741066
Shashi, Kottala, S. Y. y Singh, R. (2015). A review of sustainability, deterrents, personal values, attitudes and purchase intentions in the organic food supply chain. Pacific Science Review B: Humanities and Social Sciences, 1(3), 114–123. https://doi.org/10.1016/j.psrb.2016.09.003
Ueasangkomsate, P. y Santiteerakul, S. (2016). A Study of Consumers’ Attitudes and Intention to Buy Organic Foods for Sustainability. Procedia Environmental Sciences, 34, 423–430. https://doi.org/10.1016/j.proenv.2016.04.037
Valls Martínez, M. del C., Martín-Cervantes, P. A., Sánchez Pérez, A. M. y Martínez Victoria, M. del C. (2021). Learning Mathematics of Financial Operations during the COVID-19 Era: An Assessment with Partial Least Squares Structural Equation Modeling. Mathematics, 9(17), 2120. https://doi.org/10.3390/math9172120
Vega-Zamora, M., Torres-Ruiz, F. J. y Parras-Rosa, M. (2019). Towards sustainable consumption: Keys to communication for improving trust in organic foods. Journal of Cleaner Production, 216, 511–519. https://doi.org/10.1016/j.jclepro.2018.12.129
Vittersø, G. y Tangeland, T. (2015). The role of consumers in transitions towards sustainable food consumption. The case of organic food in Norway. Journal of Cleaner Production, 92, 91–99. https://doi.org/10.1016/j.jclepro.2014.12.055
Wang, J., Li, M., Li, S. y Chen, K. (2022). Understanding Consumers’ Food Waste Reduction Behavior—A Study Based on Extended Norm Activation Theory. International Journal of Environmental Research and Public Health, 19(7), 4187. https://doi.org/10.3390/ijerph19074187
Wang, X., Pacho, F., Liu, J. y Kajungiro, R. (2019). Factors Influencing Organic Food Purchase Intention in Developing Countries and the Moderating Role of Knowledge. Sustainability, 11(1), 209. https://doi.org/10.3390/su11010209
Wong, K. K.-K. (2013). Partial least squares structural equation modeling (PLS-SEM) techniques using SmartPLS. Marketing Bulletin, 24(1), 1–32.
Yang, Q., Al Mamun, A., Naznen, F., Siyu, L. y Mohamed Makhbul, Z. K. (2023a). Modelling the significance of health values, beliefs and norms on the intention to consume and the consumption of organic foods. Heliyon, 9(6), e17487. https://doi.org/10.1016/j.heliyon.2023.e17487
Yang, Q., Xinyue, L., Hoque, M. E., Al Mamun, A., Rahman, M. K. y Yao, J. (2023b). Modelling the mass consumption potential of organic food: Evidence from an emerging economy. PLoS ONE, 18(9), e0291089. https://doi.org/10.1371/journal.pone.0291089
Zayed, M. F., Gaber, H. R. y El Essawi, N. (2022). Examining the Factors That Affect Consumers’ Purchase Intention of Organic Food Products in a Developing Country. Sustainability, 14(10), 5868. https://doi.org/10.3390/su14105868
Descargas
Publicado
Número
Sección
Licencia
Derechos de autor 2025 Paula Rodríguez-Correa, Lucia Palacios-Moya, Jhon Hanner Muñoz, Alexandra Muñoz Medina
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.
