The management of student mobility communication of the ANUIES university websites
DOI:
https://doi.org/10.47058/joa10.3Keywords:
content analysis, communication, higher education institutions, academic mobility, websitesAbstract
The challenges of Higher Education Institutions in relation to internationalization activities are focused on promoting the exchange of students and the creation of work networks among teachers, with the aim of promoting and guaranteeing quality within educational programs. With that said, the objective of this work is to analyze the content of the web pages on student academic mobility of public and private universities attached to the National Association of Universities and Higher Education Institutions (ANUIES), through a quantitative methodology using the content analysis technique under a sample of 211 universities. Among the most significant results, it stands out that there is greater interaction and information within the web portal of private universities, which triggers a difference between the number of students and professors who carry out mobility together with those who wish to continue their studies in Mexico.
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