Design and validation of an instrument to measure intercultural integration in international business
DOI:
https://doi.org/10.47058/joa6.6Keywords:
Validation methodology, measurement instrument, international business, cultural integration, intercultural communicationAbstract
The nature of culture shock experiences is described as the problematic reactions of individuals who are exposed to situations that are unfamiliar or very different from their own cultural context. Culture shock is a critical situation within the international business integration process, since the frustration generated by different perceptions lead to tensions in interpersonal relationships. The purpose of this article is to describe the process of design, development and validation of a new instrument for measuring cultural integration in international business adapted from the studies of Hall (1976), Hofstede (2001), and Cushner (1986). Five phases are included in the instrument design and development process. Quantitative verification method was used to measure the reliability and validity of the variables developed in the survey. The sample included twenty managers of Spanish nationality working in Spanish companies established in Mexico. Some of the most important findings were the identification of the main challenges posed by the creation or adaptation of a measurement instrument in the intercultural context, such as the use of language when creating the items and the bias that the choice of a measurement scale may cause without an intermediate option.
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Copyright (c) 2022 Janelly Mitsué Haros-Pérez, Verónica Morales-Towns, Carlos Alejandro García-Zúñiga, Gabriela Aracely Mata-Sánchez
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